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ICICI launches ‘creative masters’ for social cause

Bhubaneswar: ICICI Bank Ltd, the country’s largest private sector bank, has launched ‘Creative Masters,’ a unique online drawing competition where participants can draw a depiction of a social cause such as education for less privileged children, save a girl child or support the elderly.

Spanning over nearly two months, the programme aims to connect with lakhs of people, felicitate artists who will be handpicked by an eminent jury and support social causes through donation of proceeds from sale of select entries.

In an attempt to drive maximum contributions towards social causes, ICICI Bank invites participation from anyone above four years of age to take part in ‘Creative Masters’ by submitting their drawing online at www.creativemasters.co.in.

Participants can also choose to sit and draw at any ICICI Bank branch on ‘Creative Saturdays’, planned on June 7 and June 14, 2014 and upload their entries on the spot.

Speaking on the initiative, Rajiv Sabharwal, Executive Director, ICICI Bank said, “It gives me immense pleasure to be part of the ‘Creative Masters’ programme which offers the participants the opportunity to support a social cause through their own expression of art. With over 75,000 registrations within the first few weeks of the launch, we believe this initiative has touched a chord with a large number of people.”

The jury comprises Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather India and South Asia and Prof G. G. Waghmare, Dean of Sir J.J Institute of Applied Arts, among others.

Select entries will be offered for sale and proceeds will be donated to support social causes through ‘Give India’, a not-for-profit organisation that aims to provide resources to credible non-governmental organisations across India.

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