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‘UK-India Year of Culture’ campaign launched in Bhubaneswar

Bhubaneswar, Aug 5: Alan Gemmell OBE, Director, British Council India announced a series of interesting new projects that the council will be working on in the next couple of years.

The Country Director on Friday launched the ‘2017 UK-India Year of Culture’ campaign in Bhubaneswar. He laid emphasis on the need to promote cultural exchange and to create educational opportunities for stronger ties between India and the UK.

Alan said, “I am thrilled to be in East India and learn about the brilliant educational and cultural ties that exist between the East India and UK. Also, the great work we do here and the opportunities for our work in the East and North East.”

The year 2017 marks the culmination of four years of Re-Imagine: a programme in the Arts designed to build creative connections in new ways between the people and institutions of the UK and India. It offers a chance to celebrate the achievements of the world’s largest democracy, and consider how the future relationship between the UK and India might help both to address the challenges of the 21st century.

The purpose of UK-India 2017 Year of Culture is to increase the appreciation of contemporary UK in India, and vice versa, in order to give greater focus, depth and relevance to the long-standing relationship between the two countries.

This will be done through events and projects, both face-to-face and digital in 2017, with a wider aim to reach out to newer audiences, not restricted to the metropolitan cities alone. UK-India 2017 will seek to challenge outdated perceptions of the UK with an inspiring programme that demonstrates the quality of contemporary British arts and culture.

He added, “India and the UK have years of shared history and 2017 UK-India Year of Culture seeks to promote this spirit of cultural partnership. Our future generations must understand and appreciate our past and the path that we have travelled together to reach where we stand today.”

The UK-India Year of Culture was announced during the visit of Prime Minister Narendra Modi to London in November 2015. The aim of this campaign is to highlight the vibrant cultural history of the two countries and celebrate the best ‘cultural exports’ together. 

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